Notes. What still needs doing.

Where we left off (2026-08-09).

Done just now: all 8 Focus pages built (Kaya, Bala, Fasting added to the existing 5); Equipment page audit complete (Kanti aesthetic suite with industry + Korean alternatives, Aruna LED panels, AcuPebble, video-capture rig all now on the page); Renovation Funding section added (total capex vs internal contribution vs ~£4M external raise mid-case).

Next up, in order:

• Create a hotel-staff-facing page — accessible to all hotel staff, to be shared when Grace presents the general plan to them at the end of September 2026.
• Get the old plans of the hotel digitised — needed to determine which walls are structural before the renovation floorplans can be finalised.
• Have the Forecast and Investment pages looked over by Ryan Le Couteur.
• Update the information on the cryotherapy chambers.

Delete this block once the roadmap is done.

Ayush spa treatments removed from the bundled programme fee.

What changed. Ayush spa treatments (abhyanga, shirodhara, dosha-specific bodywork, etc.) are no longer bundled into the four residential programme fees. Every longevity programme guest still receives the Prakriti Mati consultation with Dr Prasanna Kerur; a written Ayurvedic bodywork prescription is available on request but not automatic. Treatments themselves are booked separately at reservation or on arrival, at Ayush retail brochure prices — with or without the prescription guiding the choice.

Why. Two things. First, avoids the perception of a spa upsell being baked into the medical bundle — the programme fee reads as the price of clinical work and infrastructure, honest and unambiguous. Second, keeps Ayush operating on its own margin as a first-class hotel department, alongside its established local + non-programme guest booking base, rather than absorbing programme-driven demand at internal transfer prices.

Fees held. Programme fees stay at £800 / £1,790 / £3,290 / £8,050. The removed Ayush pass-through per tier recovers as clinical margin (Weekend 36% → 50%, Pause 31% → 46%, Reset 61% → 74%, View 72% → 82% on the net-to-hotel residual). Guest total goes up only if they choose to book treatments on top — driven by their own decision, not by us.

Guiding principle: no upsell. The written Ayurvedic prescription is available on request after the Prakriti consultation — not handed out automatically. Guests can book Ayush treatments with or without the prescription guiding them, and guests who've already booked a slot can choose whether to hear the recommendation. Reception and clinical staff to be briefed not to volunteer prescriptions or treatment suggestions unprompted.

Pages updated in this pass: Programmes overview, all four programme detail pages (Weekend, Pause, Reset, View), Ayush Spa, Sama Clinic (Wednesday/Thursday operational governance rules), Forecast (departmental transfer-pricing split — spa share removed), and the landing page.

Bonita salon + old chocolate shop — renovate on lease expiry.

Bonita Salon lease ends February 2028. Renovate the salon envelope on lease expiry — factor the cost into the Renovation page cost table once scoped. What to do with the salon space and the old chocolate shop next door is still undecided — both sit on the same street-facing frontage and are natural candidates for repurposing together, but the specific use case has not yet been chosen. Options to work through: additional retail (Vipani extension), Ayush treatment-room overflow, a small clinical satellite, or something outside the current programme scope entirely. Decision belongs after the phasing plan is agreed and the operational picture from Y1-Y2 is available to inform the choice.

Healthhaus scope adjustments to protect hotel-guest experience.

Loungers reserved for hotel guests. Proposal to ring-fence a share of pool loungers for hotel guests only, so programme guests and non-programme hotel guests are never in the position of finding the pool deck full of Healthhaus members and having nowhere to sit. Not a discrete revenue line — the effect on Healthhaus payment sits inside the same broader Healthhaus scope-reduction rationale as the spa-access caps.

Spa-access caps for Healthhaus members. Introduce either a capped number of monthly spa-access days per Healthhaus member, or restricted pool-access windows (e.g. early morning + late evening only, protecting the mid-day and afternoon periods for hotel guests). Trade-off: Healthhaus payment steps down from the current ~£60k/month toward roughly £50k/month, in exchange for materially better hotel-guest pool and spa experience across the day.

Moving the Pilates studio into the Healthhaus lounge. Talk to Healthhaus about relocating the Pilates studio into the Healthhaus lounge area. Frees up the space the Pilates studio currently occupies for a use with better fit inside the wider operation of The Long Hotel, and consolidates the Pilates offering into the Healthhaus footprint where the class-attending Healthhaus members already are.

Action: schedule a scoping conversation with whoever runs Healthhaus, walk through the three points above together, agree the pricing adjustment against the reduced access + the freed-up Pilates space, and commit to a timeline for implementation ahead of The Long Hotel launch.

The physical layout — what still needs planning.

• Assign the 8 clinic rooms. Sama Clinic has eight rooms on the first floor of the Spa Wing. Need to decide which room is which — Nidana blood-draw and Deha DEXA are single-purpose (fitted for their equipment); the other six flex between Mati consultation types (Naya / Prakriti / Manas / Pathya / Kaya) and specialist stream sessions (Agni / Kanti / Klesha). Draft an assignment plan with clear room labels.
• Square footage — lower and upper ground floors. Measure the available square footage on the lower and upper ground floors to plan the placement of Bala, Ojas, Prana, Aruna, Deha, Hima, Ninada, and the Mati consultation rooms. Confirm which rooms fit where without conflicting with existing hotel operations (Healthhaus, back-of-house, etc.).
• Suite-count and mix decisions. Confirm the plan to move from 129 rooms to 72 suites. Explore whether 15 of the 72 suites should instead be small apartment-style offerings with kitchenettes — for longer-stay guests, returning members, or the specific persona that wants to bring family or partner in a more self-contained space.
• Pricing models by suite characteristic. Consider different pricing tiers for time of year, view, balcony availability, and suite size — given the renovation plans will not produce a homogeneous room stock. Work through the pricing matrix once the renovation floorplans are firmed.

The existing spa (Ayush) — refurbish, expand, add treatment rooms.

• New larger sauna — HIGH PRIORITY. Replace the existing sauna with a larger one — spec, cost, install lead-time. Coordinated with the wider spa refurb plan. Contrast therapy (sauna + steam + ice plunge) is a Y1 guest-experience commitment and needs to land alongside the wider spa refurb rather than being deferred.
• Expand and renovate the existing steam room — HIGH PRIORITY. Larger footprint, refreshed finishes, updated steam-generator spec. Paired with the new sauna above — the two are the core contrast-therapy pair.
• Refurbish the spa treatment reception / waiting area. Front-of-house upgrade to match the wider hotel repositioning.
• Convert the post-spa relaxation room into two more treatment rooms. Take the treatment-room count from 8 to 10. Post-treatment relaxation isn't strictly needed since programme guests can walk back to their own suites; the extra treatment capacity is more commercially valuable than the shared relaxation space. Confirm this with Dr Prasanna Kerur and the Ayush team before locking it.
• Cost estimates. Get contractor and equipment-supplier estimates for all of the above, sauna + steam first.

Equipment and renovation across food, ferment, and the guest lounge.

• Sandhana fermentation equipment. Kit-out estimate for the ferment cellar inside the Sandhana Fermentation operation — temperature-controlled shelving, 20 L glass vessels for kombucha (~6 vessels), kefir grains stations, sauerkraut and kimchi crocks, miso barrels, bottle storage for the second-ferment carbonation, cool cellar temperature-and-humidity control. Also the sourdough bakery side — commercial mixer, proving cabinet, deck oven or combi upgrade to what the existing back-of-house kitchen carries. Sandhana fermentation classes can start without cooking stations — they run at demonstration/tasting level from the ferment cellar itself, so the Kitchari Kitchen build is not blocking on guest-facing classes.
• Kitchari Kitchen cooking-class stations — LOWEST PRIORITY. Full guest-cooking teaching setup (induction stations for small-group classes, prep surfaces, ingredient storage, ventilation upgrade, storage for guest aprons and take-home recipe packs) is deferred. Interim plan for Y1: basic refurbishment of the existing Saffrons space — enough of a refresh to serve as a demonstration and light-teaching room, running Sandhana fermentation classes and light Ahara demos from it. Full cooking-station build lands after Y1-2 utilisation confirms guest demand for a proper hands-on cooking-class product.
• Aram lounge — renovate the current lounge bar into the Aram lounge. Sanskrit āram (आराम) = rest, ease, comfort. Renovation estimate for repositioning the existing lounge-bar space as the guest lounge for the new hotel — softer registers, non-alcoholic-forward menu (with alcohol available but not the centrepiece), quiet-conversation seating layouts, natural-light and finish upgrade. Coordinated with the wider interior-designer scope.

In-flight with third parties.

• General renovation cost estimates from the interior designer. Currently working with the interior designer on: Lobby & Reception · Restaurant · Public toilets · Lower and upper ground floor corridors · Spa / Healthhaus / Bala Gym lobby · Aram lounge (see above). Get loose estimates back.
• Landscaping — waiting on design and quote. Chase the landscaping designer for the outline design and cost quote.
• Lighting design — respond to Light Designers. Reply to the lighting design firm to get quotes moving.

Rooms and functions that need renovation costing.

• Kala (कला) — artist workshop room, ~1,000 sqft. Sanskrit kala = art. Dedicated workshop space for the artist-in-residence programme. Full room brief on the new Kala page. Renovation cost not yet estimated — needs contractor quote for acoustic isolation, sprung timber floor, tunable/dimmable lighting, discreet ceiling AV, and 3.5m+ ceiling height (the load-bearing spec item).
• Hotel laundry room — plan the layout, equipment, and associated running costs. Given the volume of programme guests, wellness robes, spa linen, and restaurant service linen, this is a real operational room to spec properly rather than assume.

First-move partnerships and channels.

• Confirm September meeting with The Private Traveller rep. Market-research conversation with The Private Traveller — understand what the luxury-travel-buyer segment is looking for in a UK longevity destination, whether there is a natural PR / distribution partnership, and what their editorial-and-referral pipeline looks like. Confirm the date in the diary.
• Aiglon Life alumni magazine article — free coverage in the Aiglon College alumni magazine. Confirmed available; write the piece and coordinate publication.
• Contact local wealth-advisement companies. Approach Jersey-based wealth managers and family offices with a partnership offer: their clients get a discount on programmes and membership, and the wealth managers can use the Artha room to engage with clients in the hotel setting if desired. Warm, high-net-worth customer acquisition channel; low CAC once the relationships are open.
• Premium fitness-studio partnerships — Third Space, Barry's Bootcamp, and beyond. Approach London's premium fitness studios (Third Space and Barry's Bootcamp first, potentially other luxury gyms and boutique studios thereafter) with a referral offer: their members get a discount code for booking programmes directly, and the studio takes a kickback on each conversion. A warm channel into the exact demographic already investing in their body and spending on premium fitness; low CAC once the relationships are established.
• London launch dinner via Rav Hayer's personal network. Plan a properly curated London launch dinner for 40-60 potential guests, drawing on Rav Hayer's personal London network (Rav is Global Growth Director at Quintessentially and a friend — the value here is his personal network, which overlaps directly with the target-guest profile). Intimate dinner at a serious London venue (Sessions Arts Club / Chiltern Firehouse private room / Home House). Budget £18-25k all-in; direct-acquisition play, not brand event. Full framing on the Marketing page. Separately: an informal partnership between The Long Hotel and Quintessentially's concierge network is a warm follow-on conversation, costs nothing to explore.
• Orion Sleep System guest-referral partnership. Every programme guest sleeps on the Orion system for the length of their stay; the take-home sleep report explicitly credits Orion for the tracking data. Natural referral moment. Negotiate with Orion at the partnership level: a The Long Hotel-branded discount code offered to every guest (e.g. £150 off a home purchase), with a referral fee back to The Long Hotel per conversion. At a modest 5% conversion on ~3,000 programme guests/year and a $200-$400 referral fee per unit, that's ~£24k-£47k/year of referral revenue — higher for View and Discount Membership guests who have experienced the system for 12+ nights. Full economics on the Equipment page. Structurally similar to the Third Space / Barry's Bootcamp partnership shape above.
• Marketing page — needs building as a proper section of the site rather than a scattered set of references. See "pages still to build" below.

Missing pages that this proposal needs.

• Phases page — top priority, and the only missing page now. The phasing plan for how everything rolls out: what happens in which order, capex per phase, time-to-open per phase, and what can overlap. Should read against the Forecast and Investment pages, since the phasing depends on the financial picture and the capital drawdown sequence those pages set out.