Ayush. Twenty years of authentic Ayurveda, in Europe.

Two · integration with The Long Hotel

Where Ayush fits inside the new operation.

In The Long Hotel model, Ayush stops being just the hotel's spa and becomes the Ayurvedic stream of Sama Clinic — the operational partner that delivers the tradition side of the clinical work while continuing to serve non-programme hotel guests, Discount Membership members, and Jersey retail clientele. Three specific integrations:

• Prakriti Mati (Ayurvedic consultation) — Dr Prasanna Kerur's classical 60-minute intake becomes one of the four core Mati consultations every longevity guest sits with. Pulse diagnosis, dosha typing, vikriti assessment, written personal prescription. The Sama Clinic runs the Naya (GP) / Pathya (nutrition) / Manas (psychology) Matis alongside; Prakriti is Ayush-delivered.
• Ayurvedic bodywork for programme guests — Ayush spa treatments are not bundled into the programme fee. A written Ayurvedic bodywork prescription (abhyanga, shirodhara, dosha-specific work) is available on request from the Prakriti Mati consultation, but it's optional: some guests want the guidance before booking, some book straight from the Ayush menu without it, and guests who've already booked a slot can choose whether to hear the recommendation or not. Treatments are booked directly through Ayush at retail brochure prices — at reservation, on arrival, or as they go. This keeps the programme fee honest as the price of clinical work, avoids the perception of a spa upsell built into the medical bundle, and lets Ayush continue to operate on its own margin as a first-class hotel department.
• Continuity for the existing retail operation — Ayush retains its full brochure menu for non-programme hotel guests, Jersey walk-ins, Discount Membership members, and gift-voucher recipients. The renovation upgrades the treatment rooms to the Long Hotel design palette but does not disturb the operating model that has worked for twenty years.

Four · packages & programmes

Full day, half day, sleepover, seasonal, couples, and residential.

Packages continue as-is under the Long Hotel model — they're the volume revenue-driver for non-programme hotel guests and Jersey walk-ins, and the acquisition channel that has fed twenty years of returning guests. Longevity programme guests book from the same menu à la carte, optionally guided by the written Ayurvedic prescription from their Prakriti Mati consultation if they choose to request one.

Full Day Spa Packages

All full day packages include complimentary access to spa facilities for up to 3 hours in addition to treatments, plus a 2-Course Spa Lunch at La Terrasse (Ahara in the new model).

Half Day Spa Packages

Seasonal Spa Packages

Built on the classical Ayurvedic year: summer Pitta pacification, autumn Vata nurture, winter Kapha detoxification, spring detox. Three 25-minute treatments plus a 2-course lunch at La Terrasse.

Specialist packages

Couples & Friends' Rituals

Delivered in the couples treatment suites. Prices shown per person.

Revitalising Treatments

Ayush Residential Packages

Two to twenty-one days, encouraged to involve a deeper detoxification, tailored to the guest, including hotel accommodation on a bed-and-breakfast basis. These are the direct ancestor of the Long Hotel programmes — Weekend, Pause, Reset, and View are the structured evolution of what Ayush has offered as bespoke residential packages for two decades. The Long Hotel programmes formalise the residential model into named tiers, layer on the Sama Clinic diagnostic architecture (Nidana bloodwork, Deha DEXA, Kaya kinesiology, Nidra sleep tracking), and add the take-home protocol + post-stay follow-up that turns a stay into a longitudinal relationship. What Ayush has been doing informally for twenty years is now the load-bearing ladder of the whole business.

Buy Five and Get One Complimentary

A batch of any five 55-minute or 80-minute treatments purchased together receives the sixth complimentary, redeemable within 12 months. Retail incentive for repeat Jersey clients; independent of the Discount Membership membership.

Six · why Ayush is the load-bearing asset

What cannot be built.

Every other component of The Long Hotel proposition can be constructed given capital and time. The Sama Clinic is a hire-and-build exercise. The Bala gym is a fit-out. The Kitchari Kitchen is a joinery brief. The Sandhana ferment cellar is a small production installation. The programme structure is a design decision. Even the physical suite conversion, ambitious as it is, follows a well-understood renovation pattern.

What cannot be built is twenty years of Ayurvedic practice inside a European hotel. That is not a capex line. It is a relationship — with Dr Prasanna Kerur, with the therapist team, with the returning guests, with the Jersey community, with the classical Ayurvedic institutions in India that supply the training pipeline, with the local suppliers that keep the oils and herbs flowing. It is the piece of the proposition that a well-funded competitor could not replicate in Year 1, Year 3, or Year 5.

The Long Hotel repositioning is possible because Ayush is already here. That is the load-bearing sentence of the whole business plan.